Inspired by ‘Happy’: A Campaign for the Children of Syria - Transforming Pharrell Williams’ Hit Into Positive Change Amid Crisis

PCDJ is a proud sponsor of and contributor to Beats Rhymes & Relief , a non-profit organization utilizing the arts to raise awareness and support for worldwide humanitarian relief efforts. Beats, Rhymes & Relief harnesses the power of cultural diplomacy to raise the profile of global issues through high-profile public music concerts. Beats, Rhymes & Relief is a US based NGO headquartered in Washington, DC.

Pharrell Williams’ “Happy,” released in 2013, became a global craze with dozens of imitation videos from around the globe. The videos symbolizes hope for unity, joy amidst chaos, a global sense of humanity across borders, shared aspirations for happiness and a brighter future for all.

This April (2014), co-Founder and Beats, Rhymes and Relief Board Members, Omar Al-Chaar and Hazami Barmada, traveled to Zaatari Refugee Camp in Jordan to shoot #RestoreHappy, a public awareness video aimed at raising awareness and humanizing the plight of Syria’s children caught in 3 years of conflict. The footage in the video captures diverse children dancing to Pharrell Williams “Happy” which was blaring on portable speakers hanging around the neck of the filmmaker, Al-Chaar as he worked his way between the dancing children.

The reality is, beyond the smiles and giggles, many of the children have lost their homes, some are missing limbs from being innocent by-passers to violence, some have lost one or both parents, most suffer deep trauma, and most have also lost a sense of safety and “home.” The mission of the video is to showcase the resilience and youthfulness of children amidst conflict and to give people a simple way to contribute to support education and mental health relief programs for Syria’s refugees and internally displaced children. Beats, Rhymes and Relief believes in the power of music to unite and heal.

Read Full Press Release Here

ANNOUCEMENT: DURING THE MONTH OF JUNE, PCDJ WILL DONATE 10% OF THE NET PROFIT OF ANY PCDJ DJ SOFTWARE OR KARAOKE SOFTWAREPURCHASE TO BEATS RHYMES AND RELIEF!

Please Watch #RestoreHappy:

Beats, Rhymes and Relief is a US based NGO that utilizes the arts to raise awareness about global humanitarian causes and mobilize people to act. It was founded in 2013 by Rameen Aminzadeh and Omar Al-Chaar with a vision of initially supporting Syrian refugees and innocent people impacted by the conflict. To learn more: http://www.beatsrhymesandrelief.org

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